Calm on the Go : Calm on the road not chaos .
My Role Team Tool Timeline
UX Designer Interdisciplinary team Figma 3 days
Background
Context :
How can Technology Address Needs of
Delivery Workers During the Holiday Season.
Problem :
How might we improve user experience?
Solution :
Create an app to help delivery drivers cope with stress and loneliness by providing a community for them, a platform to share their thoughts wherever they go, and activities to help support their mental health during their downtime.
Process
Research
Research method: Heuristic evaluation and competitive analysis.
To gain additional clarity for the redesign of the website “MD under the radar” with intuitive user experience and user retention as the objective. I performed Heuristic evaluation and competitive analysis.
Key themes from research:
Visual noise because of repeated, unnecessary texts and buttons.
Inconsistent layout and color usage among different pages of the website, presents a learnability issue.
Narrow down the website from 8 pages long to 4 pages.
Primary task button at the end, loosing user due to decision fatigue by the end of the page.
Concept : Early Sketches
Concept : User Flow
Design : Design system
Outcomes
Improved learnability by decreasing visual noise via removing repeated content.
Increased efficiency via designing consistent layout throughout the website.
Prioritize the primary task button to increase user retention.
Concluding
Results
Improved learnability by decreasing visual noise via removing repeated content.
Increased efficiency via designing consistent layout throughout the website.
Prioritize the primary task button to increase user retention.
Next steps
High-fidelity prototype.
Usability test with High-fidelity prototype.
High-fidelity mockup and handoff annotations and specs to developers.