https://www.sonisinghux.com/home-page daily 1.0 2022-05-02 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1bb47ed5-b65b-4874-b29f-75134e653fc7/Screen+Shot+2022-04-19+at+2.05.29+PM.png Work - Calm On The Go: Adressing mental health needs of the trucking community. A UX case study. https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/9cfb1e7d-48d6-4b04-b59e-a50d5c1a9cf5/Screen+Shot+2021-12-02+at+4.56.07+PM.png Work - LYFETYMES : Party planning for Everyone! A UX case study on the design recommendation for landing page of Lyfetymes. https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1b8b1a27-1d8e-442b-8482-86294900fc60/Screen+Shot+2021-12-02+at+4.46.17+PM.png Work - DCconnect : Mentoring and networking platform. A UX case study on a prototype for a career mentoring platform. https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/91c7cf82-6f7f-40cb-80af-44cae9e76881/Screen+Shot+2021-12-02+at+5.12.30+PM.png Work - Olas : improve your Spanish conversational skills with Olas moms. A UX case study on design recommendation for a website. https://www.sonisinghux.com/contact-1 daily 0.75 2021-12-01 https://www.sonisinghux.com/about daily 0.75 2022-07-20 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1635310247405-KHOQ1E15HWZTAXNKT19P/IMG_1892.jpg About - A little bit about me. I’m Soni. I’m interested in designing meaningful experiences that shape our interaction with technology. I am currently open for opportunities to design experiences in education, technology, retail, holistic wellness and hospitality. Previously, I completed UX design certificate at General Assembly. Prior to that, I studied molecular biology and performed lab research, helping with discovering pharmaceutical drugs. I spend my free time reading, going on hikes, and enjoying bakeries in the town. Other times, I’m working on becoming a better speaker and designer. https://www.sonisinghux.com/work/dcconnect daily 0.75 2022-04-26 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/cb15574d-c95a-4747-8b3b-d13be9308f78/Screen+Shot+2021-11-30+at+6.04.44+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/2cc6255e-0575-4501-bf2d-74b76dfff8d7/Screen+Shot+2021-11-30+at+5.15.54+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/0098d4f9-00d5-4719-943c-be93a7bb0df4/Screen+Shot+2021-11-29+at+6.00.23+PM.png DCconnect - Key findings and insights We synthesized user interview data via affinity mapping and discovered some key insights: Having a plan for mentees Track progress Be able to network and share work with peers Accountability feature https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/c39aa9d1-8ec5-483e-888c-e1d9de6cd6a7/Screen+Shot+2021-11-29+at+8.44.11+PM.png DCconnect - Competitive analysis We conducted competitive and swot analysis with these four competitors. Key takeaways from market research: The SMEs often lacked an internal space for mentors to network Mentees are generally responsible for holding themselves accountable for their own progress https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/0cc56f5d-0b60-493a-8536-fec6ef58717d/Screen+Shot+2022-04-26+at+11.16.04+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/5f3e8f79-802a-482f-8527-fe6ae017895b/Screen+Shot+2022-04-23+at+11.54.38+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/130e4325-1a1a-4e1c-9eee-c43e6310249e/Screen+Shot+2022-04-23+at+10.20.59+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e068a12c-3ae0-49a4-ab80-842e34769c68/Screen+Shot+2022-04-22+at+4.16.17+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1638244078213-WASKYPFDESBQL4KT6KYK/Screen%2BShot%2B2021-11-29%2Bat%2B6.13.16%2BPM.jpg DCconnect Early Sketches https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/82d754c2-4266-44b1-ba57-2fb327841094/Screen+Shot+2022-04-26+at+12.53.32+PM.png DCconnect https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/fbd7299d-95c5-43d4-93e4-2670ce59d0df/Screen+Shot+2022-04-26+at+2.51.09+PM.png DCconnect https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/b8e206f8-c2a0-4f50-8673-6858f83d192a/Screen+Shot+2022-04-26+at+4.35.28+PM.png DCconnect https://www.sonisinghux.com/work/lyfetymes-copy daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/8b7b5128-9af2-4b49-9611-c663c072cbad/Screen+Shot+2021-11-30+at+2.15.18+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/ec9a240f-82f5-4c7a-8a9f-43e2489febf9/Screen+Shot+2021-11-30+at+5.08.30+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e25490f6-0d4d-417e-8d4a-d8d695f80ff8/Screen+Shot+2022-02-15+at+12.01.33+PM.png Lyfetymes : Celebrate good times in life. - Competitive analysis Evite has a fun and clean website It gives a glimpse of what to expect but it doesn’t overwhelm the user. It has better contrast in the navigation bar leading to better legibility https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/46c0ae84-1e6d-44f3-a98a-0517e778a926/Screen+Shot+2022-02-15+at+12.06.58+PM.png Lyfetymes : Celebrate good times in life. - UI Audits Having a card carousel is a great way to present many options without overwhelming the user. Lower opacity of the cards give more interest and lightness to the image which adds to a pleasant experience. https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/ad1ae59c-b3ff-4ae3-9eec-2d3d8581a778/Screen+Shot+2021-11-30+at+12.24.42+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/19f76bc4-200f-4d92-84e9-a0f0d2a6412e/Screen+Shot+2021-11-30+at+12.29.05+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1644965965231-DI09W08FI7BBDP3FD40M/Screen+Shot+2022-02-15+at+2.31.04+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1644965997105-MHCSFEB5SEYA7BCIEVYR/Screen+Shot+2022-02-15+at+2.35.54+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/eebfdc6d-b098-45b6-93dc-9ba84c3ffc9a/Screen+Shot+2022-02-15+at+3.21.01+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/25b590d1-78c1-466a-9708-42ba59f084b9/Screen+Shot+2022-02-15+at+2.32.15+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/b3667043-0ec4-4ca7-a198-59bd4ca6aebd/Screen+Shot+2022-02-15+at+4.22.07+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/887664c7-aebe-4d57-b839-b3e5cc8a6424/Screen+Shot+2022-02-15+at+2.32.39+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/a5293a23-b6c2-4a24-82e3-5708024fdd6c/Screen+Shot+2021-11-30+at+4.10.11+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1644971736282-1BO1RKPYSYPZMPIFIA2I/Screen+Shot+2021-11-30+at+4.10.30+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e2e05dec-7b8a-416c-96d2-7249067064aa/Desktop+-+1+%282%29.png https://www.sonisinghux.com/work/project-olas-copy daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/91c7cf82-6f7f-40cb-80af-44cae9e76881/Screen+Shot+2021-12-02+at+5.12.30+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/cd1e7913-e231-4325-8fb8-c431371f4241/Screen+Shot+2021-12-01+at+6.55.07+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/2c8faf89-dc22-477e-9aa0-71ebd7ae0975/Screen+Shot+2022-04-25+at+3.59.28+PM.png Project Olas: - Pros TalkAbroad : Features listed on Hero section LinguaMeeting : Clear pitch “Language practice with native speaker coaches” Duolingo : Clear call to action- Get started /already have an account Cons TalkAbroad : Multiple languages, doesn’t specialize in Spanish LinguaMeeting : Preset Plans and pricing Duolingo : Not interacting with a native speaker https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e46a3f37-ccc7-499d-bf69-378eb1ae781e/Screen+Shot+2022-04-26+at+10.26.02+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/487d25a2-a5d4-4678-a6c4-cd5f14328b1a/STAR+Template+-+Frame+3.jpg https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/a60b20e4-7949-43e1-86c9-2875cfb1120b/Screen+Shot+2022-04-25+at+9.58.29+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/2cd13502-508a-4693-8228-0b8434a6e8db/Screen+Shot+2022-04-25+at+12.57.37+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/c2cbdde1-eb2b-441a-ae0c-5fba6258ec7c/Screen+Shot+2022-04-25+at+1.24.08+PM.png https://www.sonisinghux.com/calm-on-the-g daily 0.75 2021-12-17 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e196f7b5-51fb-47d5-b7d8-f9d703562107/Screen+Shot+2021-11-26+at+10.15.04+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/5d5d0431-1932-4fa3-ad02-6ee6d939d1db/Screen+Shot+2021-11-30+at+5.24.50+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1f3fe295-1047-40b9-9288-684f80524f3a/Screen+Shot+2021-11-30+at+3.04.52+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/53d6a786-aab1-4d42-8aa2-bb38d68db7ae/Screen+Shot+2021-11-24+at+6.32.23+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e74e5e02-09b2-4ca0-b6d6-651c1459fa35/Screen+Shot+2021-11-24+at+5.46.52+PM.png Calm on the G https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/79e8aec2-aa76-431f-8722-915ab83ab940/Screen+Shot+2021-11-26+at+3.06.23+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/e5c0cc25-e39f-4b5c-913d-6bbe75c0d27e/Screen+Shot+2021-11-26+at+3.12.43+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/a889155c-a6b0-4701-82dd-608cc0c1f107/Screen+Shot+2021-11-25+at+9.46.07+PM.png Calm on the G https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/2c49e5a7-6012-4407-9033-ebc9b614ddfb/Screen+Shot+2021-11-25+at+10.20.19+PM.png Calm on the G https://www.sonisinghux.com/calm-on-the-go daily 0.75 2022-06-01 https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/624349a8-01db-4c6e-a43d-6ea9844ef9e6/Screen+Shot+2022-04-14+at+5.18.14+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/1bb47ed5-b65b-4874-b29f-75134e653fc7/Screen+Shot+2022-04-19+at+2.05.29+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/4b26299b-01fa-4a1e-9b71-21ccdd31450c/Screen+Shot+2022-04-19+at+2.06.20+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/639d3172-cf45-4b73-82c5-ef0684cb5b8c/Screen+Shot+2022-04-29+at+3.29.55+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/ffa123fe-d4ed-412b-a80d-f97bae2962db/Screen+Shot+2022-04-29+at+3.51.18+PM.png Calm On The Go - Competitive Analysis I researched 8 different indirect competitors : Biggest takeaways: Most of them focus on one aspect; either community building or mental health. Some of them focused on logistics of finding gas and restrooms. There was not an app catered towards the mental health needs of trucking community. https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/c214d18e-8a62-4bad-9d40-c89025ff9605/Screen+Shot+2022-04-29+at+3.38.42+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/8a37e7b8-aad2-468c-bf5c-c47a09bd032d/Screen+Shot+2022-04-14+at+11.32.42+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/11771cfc-d678-48d7-a3a8-15a73afdca90/Screen+Shot+2022-04-21+at+3.40.12+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/ed901bf9-4d9e-4404-9993-5e342042a507/Screen+Shot+2022-04-15+at+9.43.39+AM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/35cd6882-6f7a-41aa-a054-38063e290aa3/Screen+Shot+2022-04-19+at+6.16.53+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/d6d904c8-5dbc-419a-ad7d-2fac08448ce8/Screen+Shot+2022-04-19+at+4.20.00+PM.png https://images.squarespace-cdn.com/content/v1/61287731e50337030bd7dd62/bb889912-ef0f-4d09-b368-a0793e1b3d6a/Screen+Shot+2022-04-19+at+5.13.21+PM.png